REPORT
WHAT IS IT FOR? WHAT IMPACT DOES IT HAVE ON THE CLIENT?
1.
It facilitates the evaluation of a hotel for those looking to purchase or manage it.
2.
It supports those who need to improve the performance of a property by providing objective data that indicate where intervention is most urgent and cost-effective.
3.
It gives an overview of the areas that require attention to enhance the property's performance.
HOW DOES IT WORK?
It is interactive. Clicking on each chart provides access to detailed data and analysis tools, allowing for:
-
Precise verification of each data source.
-
In-depth analysis based on personal criteria.
WHAT SUPPORT DOES IT PROVIDE?
-
Destination analysis.
-
Reputation analysis of the property and its evolution over time: a detailed assessment of guest perceptions based on reviews and feedback during and after their stay.
-
Guest composition: geographic origin, traveler type, and family composition.
-
Online distribution analysis: evaluation of the property's visibility on major booking and review platforms.
-
Guest interaction style: assessment of the tone and quality of the property's responses to customer reviews, both on-site and on digital platforms.
-
Departmental ratings: analysis of guest reviews for each service area (e.g., rooms, dining, cleanliness, hospitality) to identify strengths and weaknesses.
-
Strengths and weaknesses: through semantic analysis and categorization of guest reviews, an overview is created that highlights preferences and areas requiring improvement.
Here is an example of a SWOT analysis that highlights the strengths and weaknesses of the property:
Positive aspects:
most positive comments concern the location and the view (which is beneficial as these are unchangeable factors) as well as the pool. Even those who criticize other aspects often praise the location and view.
Areas for improvement:
conversely, even highly satisfied guests cannot help but criticize the bathroom, breakfast, and value for money.
FURTHERMORE, REPUTATION OFFERS:
​Overt inspection and mystery shopping: the report can be supplemented with the results of a thorough Mystery Guest activity, which may include both an overt inspection and a Mystery Shopping verification to assess the reliability of customer feedback and the identified areas for improvement.
Competitor reputation comparison: a comprehensive overview of the competition and how your property is positioned against competitors.